New Business Development Course
Win more new business & profitable clients
Charge the prices you deserve, increase your ‘ideal client’ base and turn more opportunities into cash with the Complete Business Development Course for Professionals.
All the tools you need to win new clients and grow your practice, delivered through personal 1-2-1 online sessions with business development expert Alistair Marshall.
“This is a must-do for anyone wanting to achieve tangible success in the competitive world of professional services.”
Why take this course?
✓ Learn the critical and practical business development skills that will transform your professional business - guaranteed!
✓ Build a profitable practice - without days of expensive training
✓ A series of 12 stand-alone 90-minute sessions
✓ Each session delivered in a personal online 1-2-1 with Alistair Marshall
✓ Ideal for small firms & solo practitioners
✓ Complete the whole course or pick-and-mix the modules to fill your skills gaps
✓ Easy, accessible and cost-effective business development training that anyone can implement
✓ All the workbooks and training tools you need for fast results
Who should take this course?
Do you want to become more profitable? Get more referrals? Win more clients?
Then this is the business development course for you. Practical and impactful.
The Complete Business Development Course for Professionals is the ideal solution if you need some business development coaching, but you don’t have the training budget, time to commit to full training days, or the need for extensive learning. You might be a solo practitioner, a small practice, or an individual within a larger organisation.
Now the expert help you need is available in easily accessible 90-minute modules. Just choose the 1-2-1 business development sessions that fit your needs best.
Complete the whole course, and you will get over 18 hours of personal business development training with Alistair Marshall. Plus a comprehensive programme of proven tools, processes, and methods to drive your business results.
The Complete Business Development Course for Professionals the perfect ‘pick-up when it suits you’ business development training course for:
✓ Lawyers & Barristers
✓ Accountants
✓ Bankers & Finance Professionals
✓ Engineers & Architects
✓ Management Consultants
✓ Digital Agency Owners
✓ B2B Vendors particularly software
✓ Solopreneurs
How is the course delivered?
Each of your selected 90-minute modules is delivered in a pre-arranged, personal and exclusive 1-2-1 Zoom call direct with Alistair Marshall or in person at your chosen venue.
You will receive templates, downloadable presentations and workbooks throughout, so you can quickly implement everything you learn along the way.
What do the modules cover?
The course has been designed to solve the main problems faced by professional services firms and individuals alike - particularly with the advent of Covid-19.
If your business is affected by any of these five common issues, there is a module for you:
Lack of stand out from the competition
No strategy to differentiate on anything other than price
Cannot easily get in front of potential new clients
Over-reliance on referrals to generate new profitable business leads
Lacking the skill and confidence to close meetings into billable work on a consistent basis. Closing ratio of less than 1 in 2 opportunities.
Course Module Menu
Click on each module to learn more
Module 1: Where are we now?
The key questions you need to answer to get started on your journey to success. A key Module for every professional.
Module 2: Strategy
How to get ahead of your competitors and generate revenue and profit through clever strategy.
Module 3: Lead Generation
How to secure the quality leads that result in new, profitable business. And how to spot the right opportunities.
Module 4: Maximising Digital
How to become visible & credible. Convert website visitors into paying clients & use AI & social media to boost your success.
Module 5: Referral Masterclass
Everything you need to do to get more quality referrals, more often. And how to ask for them!
Module 6: Power of Networks
Get the best from hosting & attending events with joint venture partners. Learn how to become a great networker.
Module 7: Marketing Plan
15 minute per day plan for success. How to become disciplined and what to do to get results fast.
Module 8: Converting Leads
The secrets of converting leads into billable work. This is a must-do module for every professional services business.
Module 9: Cross-Selling
How to gain more work from existing clients. A great growth tool for risk-averse professionals to learn!
Module 10: Presentation Skills
Deliver captivating presentations & nail every pitch. Practical tips & support so you become an engaging, confident speaker.
Module 11: Client Service
What client service really means for your clients and how to use it to grow your business.
Module 12: Management
How to manage & implement the right performance measures. What to focus on for business success.
Ready to get started?
A quick reminder of what you will get:
✓ A true understanding of who your ideal client is and what they want to buy from you.
✓ Introduction to the business model all successful practitioners use.
✓ The 25 critical tools required for marketing success.
✓ How to communicate your value so clients will want to keep buying your services.
✓ How to price your services so you instantly become more profitable.
✓ What outstanding client service looks like so you receive more quality referrals.
✓ How to deliver persuasive presentations and close more business.
✓ The Top 10 mistakes of professional services websites and how to avoid them.
✓ How to build a powerful network and valuable ecosystem around your clients.
✓ Learn how to maximise hosting and attending events.
✓ Access to a simple plan to help give you the discipline to succeed.
✓ 12 performance measures you should track beyond billable hours.
VIEW FROM THE TOP
David McCredie, AM OBE
CEO, Australian British Chamber of Commerce.
“In The Complete Business Development Course for Professionals, Alistair sets out, step-by-step, the best-practice methodologies and techniques deployed by the world’s most successful firms to make them the go-to experts in their field and to generate and close new business leads in the highly competitive professional services arena.
“The value of the course lies not only in its breadth, from how to set the foundations for sound business development through to managing and measuring revenue generation, but also in its practical focus.
“Packed full of excellent reference tools for specific challenges, as well as a complete guide to the processes and systems required for firms to win new clients and attract new business, this is a must-do for anyone wanting to achieve tangible success in the competitive world of professional services.”
Book Your Business Development Course Now
Start your journey to increased revenue and profit from as little as $497 + GST Per Person.
Complete the booking form below and we will be in touch to arrange a date and time for your selected session.
Or call us for a no-obligation chat through your business requirements on 02 9251 8551.